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Web
Design
Tutorial
#
11
Merchant
Accounts
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To sell products or
services online you
must offer
credit
card payment options
on your web
site.
Assume
you're selling a
product or service
to small businesses
or individuals. Your
profits can increase
an average of 30% -
80%
according to
accepted industry
standards. If you're
selling online, your
sales will be
substantially
higher.
If
your product or
service includes
what people want or
need on short notice, your
sales can be much
higher. Items sold
on-line are expected to be
handled and
delivered
immediately. So you
can imagine how
vitally important
accepting credit
cards on your web
site can be.
INSTANT
CREDIBILITY
Check out any of
the larger
corporations that
advertise on
television or in the
national magazines.
You'll always see
that major credit cards
are welcomed with
wide open arms. If
you have that option in
your ads, your
prospects will think
of you as a major player as
well.
CLOSE IMPULSE
SALES
`
You've seen
those clever
Infomercials on
television. We all
buy on impulse. I know I
have.
Credit
cards let all the
customers buy from
you. Just check with
any advertising
expert and they will
tell you that you
must do something to get the
customer to ACT
RIGHT NOW -
IMMEDIATELY. Letting
people use major
credit cards is the
easies, fastest, and
best way to do this.
CONVENIENCE
How
many times have you
wanted to buy
something but didn't
because you had to
write a check, fill
out an envelope, and
mail it in? If you're
like most of us, you
probably put it off
until you forgot about it!
REDUCED EXPENSES
Your cost of
accepting credit
cards will actually
pay for itself. Especially when the
costs are offset in
no time with
increased revenue and profit.
You'll also be
saving a lot by
reducing your paperwork and
order-processing
time. This is why
all of the on-line services, such as
CompuServe and
America On-line
to name only two, promote paying
by credit card.
Some of them even
charge an extra fee if they have
to send you a
statement. How much
can you save each month
if you don't have to
open the envelopes,
endorse all those
checks, and cover
the bad ones?!
WORKING CAPITAL
Most credit card
processors will now
connect you directly
to
their bank's
computer with a
processing terminal
like the ones you see at gas
stations or the
local hardware
store. This allows them to authorize
your transactions in
seconds, and then
deposit the money in your
bank account where
you have access in a
couple of days. This
means you have sole
use of your
customer's money that has been
deposited into your
bank account to
purchase a product.
For
example, let's say
you sell a computer
and have it drop
shipped to your
customer. You sell a
$2500 computer that
costs you $1500 wholesale.
You take the
customer's order
over the phone and then your
customer uses her
credit card. In two
days, the $2500 is in your bank
account and then you
send $1500 to your
supplier and keep the rest
($1000) for your
profit! You did this
all without using your own
money, and it all
only took a few
days.
NO MORE BAD
CHECKS
When almost any
credit card is
processed and
approved, you can be 100% assured that
the funds will be
good. Because if the
user doesn't pay their
bill, the credit
card provider takes
all the risk, not you! Remember,
you already have
your money in the
bank.
NO MORE LOST
BUSINESS
When I decide to
purchase something
over the phone or by
mail, I always find a
company that accepts
credit cards. I'll
bet you do the same. Why? Because
we know it saves
time, provides
security, and gives
all of us an
automatic warranty
if we're not
satisfied with the
purchase.
If
a company doesn't
take credit cards, I
just pass over them
and buy from one
that does. You can
be sure that most
people do the same thing.
If
you don't accept
credit cards, you
are losing business
to your competitors that do.
More than 480
BILLION DOLLARS in
purchases were made
last year by credit
cards. Any mail
order business can
expect 85%-90% of
their total sales to
be from customers
using credit cards
alone.
Let's
face it: doing
business today is no
longer just a local
activity. We
do business
nationally and
globally and we take
orders via fax,
phone, and
computers, all of
which require a payment
system.
Business
on the Internet is
the fasted growing
industry on earth.
By
accepting credit
cards, you will be
part of that growth. You will get your
share of the
enormous business
that is just waiting
for your offer.
We
offer complete
credit card
acceptance systems
and merchant
accounts for your
E-Commerce online
business at our web
site at;
AcceptCreditCardOrders.com
This
is the end of our
Web Design
Tutorial.
We hope it has been
useful to you.
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