Merchant Accounts

To sell products or services online you must offer credit
card payment options on your web site.

Assume you’re selling a product or service to small businesses or individuals. Your profits can increase an average of 30% – 80% according to accepted industry standards. If you’re selling online, your sales will be substantially higher.

If your product or service includes what people want or need on short notice, your sales can be much higher. Items sold on-line are expected to be handled and delivered immediately. So you can imagine how vitally important accepting credit cards on your web site can be.

Check out any of the larger corporations that advertise on
television or in the national magazines. You’ll always see that major credit cards are welcomed with wide open arms. If you have that option in your ads, your prospects will think of you as a major player as well.

You’ve seen those clever Infomercials on television. We all
buy on impulse. I know I have.

Credit cards let all the customers buy from you. Just check with any advertising expert and they will tell you that you must do something to get the customer to ACT RIGHT NOW – IMMEDIATELY. Letting people use major credit cards is the easies, fastest, and best way to do this.

How many times have you wanted to buy something but didn’t because you had to write a check, fill out an envelope, and mail it in? If you’re like most of us, you probably put it off until you forgot about it!

Your cost of accepting credit cards will actually pay for itself. Especially when the costs are offset in no time with increased revenue and profit. You’ll also be saving a lot by reducing your paperwork and order-processing time. This is why all of the on-line services, such as CompuServe and America On-line to name only two, promote paying by credit card. Some of them even charge an extra fee if they have to send you a statement. How much can you save each month if you don’t have to open the envelopes, endorse all those checks, and cover the bad ones?!

Most credit card processors will now connect you directly to
their bank’s computer with a processing terminal like the ones you see at gas stations or the local hardware store. This allows them to authorize your transactions in seconds, and then deposit the money in your bank account where you have access in a couple of days. This means you have sole use of your customer’s money that has been deposited into your bank account to purchase a product.

For example, let’s say you sell a computer and have it drop
shipped to your customer. You sell a $2500 computer that costs you $1500 wholesale. You take the customer’s order over the phone and then your customer uses her credit card. In two days, the $2500 is in your bank account and then you send $1500 to your supplier and keep the rest ($1000) for your profit! You did this all without using your own money, and it all only took a few days.

When almost any credit card is processed and approved, you can be 100% assured that the funds will be good. Because if the user doesn’t pay their bill, the credit card provider takes all the risk, not you! Remember, you already have your money in the bank.

When I decide to purchase something over the phone or by mail, I always find a company that accepts credit cards. I’ll bet you do the same. Why? Because we know it saves time, provides security, and gives all of us an automatic warranty if we’re not satisfied with the purchase.

If a company doesn’t take credit cards, I just pass over them
and buy from one that does. You can be sure that most people do the same thing.

If you don’t accept credit cards, you are losing business to your competitors that do. More than 480 BILLION DOLLARS in purchases were made last year by credit cards. Any mail order business can expect 85%-90% of their total sales to be from customers using credit cards alone.

Let’s face it: doing business today is no longer just a local activity. We do business nationally and globally and we take orders via fax, phone, and computers, all of which require a payment system.

Business on the Internet is the fasted growing industry on earth. By accepting credit cards, you will be part of that growth. You will get your share of the enormous business that is just waiting for your offer.

We offer complete credit card acceptance systems and merchant accounts for your E-Commerce online business at our web site at;

This is the end of our Web Design Tutorial.
We hope it has been useful to you.